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And Then There Was the Poster
There's also something wonderfully old-school about the original Halloween marketing.
The poster featured a giant jack-o'-lantern-inspired image and the iconic tagline:
“The Night HE Came Home!”
There was no complicated cinematic universe.
No explanation of Michael Myers' entire childhood.
No elaborate mythology.
No 14-minute YouTube video explaining the timeline.
Just:
Michael Myers.
October 31.
Run.

